Sentient Prime was the implicit technology behind the EXPLOR Award winning research conducted by Man Made Music and Sentient Decision Science. The EXPLOR Award is an annual case study competition honoring innovation in marketing research. The implicit research was awarded at the Insights Association’s Corporate Researchers Conference (CRC) in Orlando Florida. Sentient Prime was used to measure the subconscious to uncover the implicit understanding of what sounds means to select a safe and well branded soundscape for Nissan’s electric vehicles.
